The how and the why behind giving your business and your writing an academic edge.

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What I Lost When I Quit My 9-5

Posted on November 21, 2018 at 11:30 AM

As I think back on this last year, I can recall many feelings of lost security. But I also can remember the other things I lost when I quit my 9-5. Read more...

Take an Academic Approach When Writing Your Marketing Content

Posted on November 20, 2018 at 11:50 AM

Writing for content marketing is no different than writing for other disciplines and purposes. In its own way, it approaches writing academically. Read more...

Want to Avoid Killing Your Brand? Don't Make These Writing Mistakes

Posted on November 15, 2018 at 11:55 AM

Sometimes, businesses describe their brand by selecting words that hone in on their service's or product's features. There is nothing inherently wrong with doing so. What is wrong is when business owners rely on empty words to try to make themselves stand out. Read more...

Remain True to Yourself and Your Business When Creating Your Social Media Strategy

Posted on November 14, 2018 at 11:45 AM

We business owners can choose a multitude of ways to reach our clients and customers on social media. While all are essential to the overall make-up of a marketing strategy, I encourage you to find the techniques that speak to you the most. Read more...

Focus on This to Optimize Your Content's SEO

Posted on November 13, 2018 at 11:40 AM

I must confess...when I first started working in content marketing for my business, I approached SEO a bit ambivalently. Here's why. Read more...

What Makes the Most Difference to Your Customers...It's Not Your Product or Service

Posted on November 8, 2018 at 11:55 AM

What would make your customers or clients miss your business if it didn't exist tomorrow? Read more...

Why Your LinkedIn Profile Is More Impactful Than Your Résumé

Posted on November 7, 2018 at 11:25 AM

You may think of your LinkedIn profile as a virtual résumé, an online account of your work history and skills. It's that and more. Read more...

How to Build Clients' Trust by Acknowledging Your Weaknesses

Posted on November 6, 2018 at 11:50 AM

Sometimes, meeting our clients where they are at is what makes clients trust us the most. Read more...