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Why Writing Shortcuts Send the Wrong Message

Posted on December 11, 2018 at 11:50 AM

When we use quick replies to respond to a potential client or business associate, we instantly send the message that we don't care enough to write professionally. Read more...

Give Your Readers Road Signs

Posted on December 5, 2018 at 11:35 AM

The more directionals you provide your readers, the more likely they will be able to follow your thoughts from the beginning of your content to the end. Read more...

Write to Inform, Write to Engage, Write to Convert...Here's How

Posted on December 4, 2018 at 11:50 AM

Our content needs to be just as engaging as it is informative. Otherwise, customers will pass our posts by, even if they could have been helped the most by them. Read more...

Take an Academic Approach When Writing Your Marketing Content

Posted on November 20, 2018 at 11:50 AM

Writing for content marketing is no different than writing for other disciplines and purposes. In its own way, it approaches writing academically. Read more...

Want to Avoid Killing Your Brand? Don't Make These Writing Mistakes

Posted on November 15, 2018 at 11:55 AM

Sometimes, businesses describe their brand by selecting words that hone in on their service's or product's features. There is nothing inherently wrong with doing so. What is wrong is when business owners rely on empty words to try to make themselves stand out. Read more...

Why A Human Editor is Better than an Editing Tool

Posted on November 1, 2018 at 6:20 PM

Editing tools have their usefulness, but they are not the end all and be all of editing. Read more...

How to Use Voice to Communicate Your Brand

Posted on October 31, 2018 at 11:45 AM

If your business's name were concealed, if your own name were concealed, would your clients and customers recognize your business apart from others? Read more...

Develop Strong Content by Starting in the Middle

Posted on October 17, 2018 at 1:15 PM

Only by knowing what we're going to say and what readers will gain will we be able to connect with our audience, our customers and clients. Read more...