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The One Thing That's More Important to ROI than Sales

Posted on December 6, 2018 at 11:35 AM

Before businesses bring in revenue, they must garner an even more essential ROI. They must ask customers to pay attention (and receive a "we will" in return). Read more...

Write to Inform, Write to Engage, Write to Convert...Here's How

Posted on December 4, 2018 at 11:50 AM

Our content needs to be just as engaging as it is informative. Otherwise, customers will pass our posts by, even if they could have been helped the most by them. Read more...

Prevent Your Brand From Falling Flat by Doing This

Posted on November 29, 2018 at 11:45 AM

Without this approach, a business's brand is sure to fall flat, to customers and employees alike. Read more...

How to Get the Biggest Bang for Your Content-Marketing Buck

Posted on November 28, 2018 at 11:25 AM

By itself, content marketing may not always guarantee that people who happen to read our content will instantly choose our business's services or products. That's where influencer marketing comes into play. Read more...

How Marketing Is Changing For the Better

Posted on November 27, 2018 at 11:55 AM

When small businesses rely on connecting with customers on a more personal level, the old ways of marketing automatically get set aside. Read more...

Want to Avoid Killing Your Brand? Don't Make These Writing Mistakes

Posted on November 15, 2018 at 11:55 AM

Sometimes, businesses describe their brand by selecting words that hone in on their service's or product's features. There is nothing inherently wrong with doing so. What is wrong is when business owners rely on empty words to try to make themselves stand out. Read more...

Remain True to Yourself and Your Business When Creating Your Social Media Strategy

Posted on November 14, 2018 at 11:45 AM

We business owners can choose a multitude of ways to reach our clients and customers on social media. While all are essential to the overall make-up of a marketing strategy, I encourage you to find the techniques that speak to you the most. Read more...

Focus on This to Optimize Your Content's SEO

Posted on November 13, 2018 at 11:40 AM

I must confess...when I first started working in content marketing for my business, I approached SEO a bit ambivalently. Here's why. Read more...