The how and the why behind giving your business and your writing an academic edge.

view:  full / summary

What Customers Need Before Buying Your Service

Posted on December 12, 2018 at 11:25 AM

Service businesses must prove themselves in ways that product-based businesses often don't. Read more...

Why Writing Shortcuts Send the Wrong Message

Posted on December 11, 2018 at 11:50 AM

When we use quick replies to respond to a potential client or business associate, we instantly send the message that we don't care enough to write professionally. Read more...

The One Thing That's More Important to ROI than Sales

Posted on December 6, 2018 at 11:35 AM

Before businesses bring in revenue, they must garner an even more essential ROI. They must ask customers to pay attention (and receive a "we will" in return). Read more...

Give Your Readers Road Signs

Posted on December 5, 2018 at 11:35 AM

The more directionals you provide your readers, the more likely they will be able to follow your thoughts from the beginning of your content to the end. Read more...

Write to Inform, Write to Engage, Write to Convert...Here's How

Posted on December 4, 2018 at 11:50 AM

Our content needs to be just as engaging as it is informative. Otherwise, customers will pass our posts by, even if they could have been helped the most by them. Read more...

Prevent Your Brand From Falling Flat by Doing This

Posted on November 29, 2018 at 11:45 AM

Without this approach, a business's brand is sure to fall flat, to customers and employees alike. Read more...

How to Get the Biggest Bang for Your Content-Marketing Buck

Posted on November 28, 2018 at 11:25 AM

By itself, content marketing may not always guarantee that people who happen to read our content will instantly choose our business's services or products. That's where influencer marketing comes into play. Read more...

How Marketing Is Changing For the Better

Posted on November 27, 2018 at 11:55 AM

When small businesses rely on connecting with customers on a more personal level, the old ways of marketing automatically get set aside. Read more...