The how and the why behind giving your business and your writing an academic edge.

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Want to Avoid Killing Your Brand? Don't Make These Writing Mistakes

Posted on November 15, 2018 at 11:55 AM

Sometimes, business describe their brand by selecting words that hone in on their service's or product's features. There is nothing inherently wrong with doing so. What is wrong is when business owners rely on empty words to try to make themselves stand out. Read more...

Remain True to Yourself and Your Business When Creating Your Social Media Strategy

Posted on November 14, 2018 at 11:45 AM

We business owners can choose a multitude of ways to reach our clients and customers on social media. While all are essential to the overall make-up of a marketing strategy, I encourage you to find the techniques that speak to you the most. Read more...

Focus on This to Optimize Your Content's SEO

Posted on November 13, 2018 at 11:40 AM

I must confess...when I first started working in content marketing for my business, I approached SEO a bit ambivalently. Here's why. Read more...

What Makes the Most Difference to Your Customers...It's Not Your Product or Service

Posted on November 8, 2018 at 11:55 AM

What would make your customers or clients miss your business if it didn't exist tomorrow? Read more...

Why Your LinkedIn Profile Is More Impactful Than Your Résumé

Posted on November 7, 2018 at 11:25 AM

You may think of your LinkedIn profile as a virtual résumé, an online account of your work history and skills. It's that and more. Read more...

How to Build Clients' Trust by Acknowledging Your Weaknesses

Posted on November 6, 2018 at 11:50 AM

Sometimes, meeting our clients where they are at is what makes clients trust us the most. Read more...

Why A Human Editor is Better than an Editing Tool

Posted on November 1, 2018 at 6:20 PM

Editing tools have their usefulness, but they are not the end all and be all of editing. Read more...

How to Use Voice to Communicate Your Brand

Posted on October 31, 2018 at 11:45 AM

If your business's name were concealed, if your own name were concealed, would your clients and customers recognize your business apart from others? Read more...